Turning a Selloff Into Opportunity: Your Playbook for the Downslide
A falling market is a discount window. Here's how to walk through it deliberately while others run for the exits.
Most investors see a down day and feel fear. The prepared investor sees something else: the same names they wanted, now cheaper. The difference is a plan written before the red candles appear.
Keep a shopping list, not a wishlist
Know in advance the names you'd love to own and the price you'd love to pay. When the downslide arrives, you're executing a plan — not making an emotional decision.
Buy in tranches
You can't time the exact bottom, and you don't have to. Scaling in over several entries smooths your average and keeps you invested in the recovery.
Separate price from value
A genuine business getting cheaper is an opportunity. A broken business getting cheaper is a trap. The research you did on the way up is what lets you tell them apart on the way down.
Cash is a position
Holding some dry powder means a downslide is something you welcome, not something that wrecks you.
Education only — not investment advice. Downslides can keep going. See our Disclosure.
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